Fast rising Black woman-owned store extending purpose-built kid clothing representing Black children

January 22 01:45 2022
Indy Mindy is offering culturally-conscious and purpose-built kid sleepwear, onesies, and pajamas that encourage Black kids to represent their skin and culture.

Canada – January 21, 2022 – The kid clothing section in the country has barely represented the people of color, until now. A culturally-conscious Black woman-owned kid clothing startup is all set to revolutionize the children clothing scene in the country by extending kid clothing and sleepwear that are specially designed to represent Black children. Titled “Indy Mindy”, the fast-rising kid apparel store focuses on purpose-built pajamas and clothing for little children and teens.

In an exclusive interview, Deborah Vassell, the founder of Indy Mindy, shared that her brand focuses on messaging and imagery that represent and empower Black children.

“It’s unfortunate that for years, Black kids barely had children’s clothing that could represent them. But at Indy Mindy, we are all set to redefine the kid apparel scene this time by designing cute kiddo pajamas and other children’s clothing that encourage Black kids to embrace their skin, culture, and inspire them to pursue their wildest dreams. We are all for culturally-conscious and purpose-built clothing for Black kids”, stated Deborah.

Indy Mindy is bustling with a vast and versatile range of purpose-built clothing for kids of all ages.

The Baby Collection is for little munchkins from 0 – 24 months. Starting from just $9.95, the collection houses cool, trendy, and extremely comfortable baby wear in various sizes to choose from. One of the bestsellers from the collection is 2-pack cotton pants that come with stretchy waistbands and leg fittings to ensure an ultra-comfy fit for the tiny one. Another popular product from the collection is Comfy Cozy Sleepers. It features lined-up buttons and full-cotton makeup to assure a sound and relaxed nap for the baby. Parents have also loved the Melanin Throwback and Black & Determined onesie’s from the collection. The Baby Collection covers a wide range of adorable ultra-soft sleepwear as well.

The Toddler’s Collection houses kid sleepwear for children aged 2 – 5 years. Coolest part is, the sleepwear PJs come in specific career-themed designs like Chef, Doctor, Baker, etc. to give wings to the future career goals of the little ones. Mention must be made of the musician pajama sets that represent Black art at its best. Featuring a music enthusiast clutching a guitar, the PJ set is one of the most sought-after products of the collection.

Indy Mindy has a 5-14 collection as well that stocks premium quality sleepwear in various dynamic patterns and eye-catching designs. Deborah said the children and teen collection is intelligently designed to encourage kids to explore, imagine, and dream. Multiple orders will get a handy store discount.

The store has a designated section for onesies that offers cute premium-grade onesies with soft weaves and adorable designs that have been loved both by parents and toddlers. The bestsellers from the section are It’s About the Frills 5-pack, Melanated Since Day One, Small Dark & Handsome, and so on.

“All our products are made from 100% cotton and the best materials to ensure a safe, ultra-comfortable, and ultra-soft experience for our little ones. Be it onesies or PJ sets, our kid clothes are always highly durable, easy to wear, and easy to maintain.”

Indy Mindy offers free shipping on all orders over $50. 

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Media Contact
Company Name: Indy Mindy
Contact Person: Deborah Vassell
Email: Send Email
Country: Canada