Advokatguiden – Norwegian startup aims to revolutionize the legal world

October 02 03:33 2021
Advokatguiden is a Norwegian-based company designed to help people find and compare lawyers. The company has been launched in Norway, Sweden, and Denmark, and it’s steadily expanding into Europe, United Kingdom, aiming to expand into the USA as well.

Pictured above: Erling Løken Andersen, CEO and founder of Advokatguiden, and Francois Savard, CTO and co-founder.

According to, “Lawyers made a median salary of $122,960 in 2019. The best-paid 25% made $186,350 that year while the lowest-paid 25% made $80,950.” Aside from being one of the most lucrative professions globally, lawyers are also remarkably well connected, and they have managed to keep the industry reined in place for decades.

Advokatguiden (Literally “The Lawyer Guide” in English) is a Norwegian startup company that aims to level the playing field, empowering the people searching for lawyers.

According to Erling Løken Andersen, the company’s CEO and founder, the legal industry “has been allowed to resist change for too long”, and Advokatguiden is there to “disrupt the legal industry.”

Andersen states: “Now, the time has come for the old, conservative lawyers to move over. With The Lawyer Guide, the playing field will be leveled. Clients will get transparency on competences, past experience, and pricing – and the lawyers themselves will need to step up their game if they want to recruit clients digitally.”

Advokatguiden is a highly versatile platform that allows its visitors to find, compare, and contact lawyers. Visitors to the website can sort lawyers by legal field, area, or name.  

The company’s in-house team is comprised of highly experienced lawyers that offers a helping hand to people who do not know which lawyers they should contact. Website visitors are encouraged to ask for free legal help whenever in doubt. Advokatguiden’s partnering lawyers will then provide free, no-obligation quotes via email or phone.

Erling also states that Advokatguiden’s ultimate goal is “to disrupt the billion-dollar industry that is the legal profession and go on to become the first European unicorn on the legal tech scene.”

As stated by Advokatguiden’s CEO, the site encourages reviews, but its moderators need to verify and approve each one to ensure the highest degree of quality and trust in the platform. Thousands of customers have already shared their experiences with past lawyers on Advokatguiden, praising the simplicity and transparency of the platform.

Advokatguiden’s database currently features 10,660 lawyers and legal assistants in Norway alone. In Sweden and Denmark, the guide boasts similar numbers. In the coming months, Advokatguiden plans to roll out its lawyer review service in France, Spain, the UK and ultimately also the US.

More information about the Advokatguiden can be found on the brand’s official website.

Media Contact
Company Name: Advokatguiden
Contact Person: Erling Løken Andersen
Email: Send Email
Address:Hoffsveien 4
City: 0275 Oslo
Country: Norway